Chapter Meeting/Event Information

Communicating Trust: A Strategic Approach to Reputation Management

April 23, 2019
7:30 AM to 9:30 AM
 Add to Calendar

PA Med Center
777 East Park Drive
Harrisburg, PA 17111

Come learn how to communicate trust in the face of a crisis and actively manage a good reputation so that they never get to that point.

  • Understand Reputation Management
  • Make the connection between reputation and trust
  • Appreciate how to create goodwill with key stakeholders
  • Develop techniques to tell their story more effectively
  • Navigate relevant public policy questions
  • Use internal communications more effectively


The approach also helps organizations:

  • Prepare for when challenges come their way
  • Plan for a crisis and manage their message
  • Think strategically about potential scenarios


Approved for 1.5 Business (Strategic) HRCI/SHRM Credit

Presented By: Tracy Pawelski, Senior Communications Counsel--PPO&S

Professionally, Tracy Pawelski has extensive experience in strategic and crisis communications. Throughout her career, she has balanced working in national politics and for corporate giants with her family, community leadership and outside interests. Her work has taken her from the halls of the U.S. Congress and the boardrooms of Corporate America to grocery store aisles around the world as she looked for compelling stories and hot button issues.

As the former vice president of communications for a global retail grocer, Tracy oversaw strategies for public relations, crisis communications, and community engagement. She managed a charitable foundation committed to the fight against hunger and improving the quality of life for children. Before returning to her roots in Pennsylvania, Tracy worked on national issues in the Office of National Drug Control Policy and U.S. House of Representatives, Washington, D.C.

Today Tracy serves as the Senior Communications Counsel for PPO&S Integrated Marketing Communications, a regional PR leader based in Harrisburg, PA. In 2018, she published her first book – “One Woman’s Camino” – about the magic and metaphor of walking 500 miles across Spain on El Camino de Santiago.

Sponsored By:


$0.00 Member

$25.00 Non-Member

$15.00 Student Guest